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Seven Reasons Why Sustainability and NET ZERO Will Not Address Climate Warming We need to be more than sustainable, we need to create green growth and a green economy and that means setting regenerative business goals across all stakeholders. 1) Failure to address 240 years of damage We've been digging a hole for 240 years. In the last 240 years, human activities have already damaged many natural systems and resources. Sustainability will not be enough to restore these systems to their natural state. Regenerative practices are necessary to restore and renew essential biological systems and resources. We’ve been digging a hole for 240 years, when you’re in hole, you need to get out. Climate warming is with us today, being sustainable would only perpetuate that. 2) Inadequate response to accelerating economic growth Change is accelerating. Climate change, biodiversity loss, and resource depletion are accelerating global challenges that require urgent action and reversal. We need more than a goal of sustainability to address these challenges, we need to do more than slow down the rate of environmental degradation, we need to reverse it and regenerate the natural world. We need to build capacity into our environment to support future growth. To balance the climate books, many businesses and people will need to be NET POSITIVE to balance off those that are NET NEGATIVE, and to build capacity into the environment to manage an expanding global economy and population. 3) Less harm is not no harm ‍ Doing less harm is not a good thing. Sustainability creates the idea that less harm is a good thing, which is a dangerous mindset, and can only lead a managed decline and collapse, not renewal, rebuild and regeneration. Less harm is still creating further harm and damage. The goal of NET ZERO can be achieved by offsetting carbon emissions just as it can by reducing them, so it doesn’t encourage the right behaviour. It may be more cost effective for a company to buy offsets than reduce emissions. And offsets don’t match the emissions of today as it can take decades to grow a useful tree. Sustainability focuses on reducing the adverse effects on the environment and society, but it will need to do more to create a positive impact. Regenerative practices focus on creating a net positive effect. Sustainability may be viewed as an add-on rather than an integral part of business operations. To be effective, regeneration needs to be integrated into core business practices and decision-making processes. 4) The 2030 and 2050 goals are too far off Sustainability goals of 2030 and 2050 are vague and distant. How would sustainability be measured? Would this include offsets that may take another 20 years to be realised? These goals create short-term thinking and quick fixes. A long-term view is necessary to address the root causes of environmental and social challenges and create a sustainable and regenerative future. 5) Incorrect mindset It’s creates the wrong mindset. "Sustainability" creates the idea that there is today a steady state, a balance and equilibrium between all things and that all we need do is maintain and sustain that. This is wrong, there is only accelerating change all around us. Failing to acknowledge this and live like this is true will cause further delays in taking the action needed. ‍ Sustainability and regenerative initiatives need more attention from employees, customers, and the wider community. This can lead to limited buy-in and inadequate implementation. 6) No positive vision It's creates the wrong goal and lacks vision. There is no vision in the idea of sustainability, it does not motivate over delivery, people to excel, innovate and develop regenerative technologies for a better world. The thought of failing to reach a sustainability goal is more likely to induce panic, and cause people to do less, not more. It’s important for people to know that are working towards a plan of a better world and future. 7) Change will become harder or impossible People whose lives are hard and difficult today will not make sacrifices for tomorrow. As the economy tightens up, becomes more sluggish, and harder for people to earn a good living, resentment will increase. When people are suffering today, they will not be think about the future of the planet or consider collective actions to reverse climate change. They will think about themselves first, if not only. This goes for environmental collapse as migrations increase and for population collapse. People struggling to survive, worried about tomorrow will not decide to have children, and a very fast slide in societal collapse and conflict will ensue. ‍ ‍ Sustainability may not have sufficient financial or regulatory incentives to drive widespread adoption. Without appropriate incentives, businesses may not prioritise sustainability in their operations. Overall, while sustainability is an important concept, it is only the first step towards creating a regenerative future. By addressing climate change today , businesses can mitigate risks, create new opportunities for growth and innovation, and adopt regenerative practices, long-term thinking, stakeholder engagement, and integration into core business practices to create a regenerative and thriving future for all. Previous Next Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Bridging the Gap: How Integrating Sustainability with Core Business Strategy Boosts Profitability and Purpose Integrating sustainability with core business strategy isn't just ethical; it's financially sound. It enhances profits, aligns with purpose, and secures a sustainable future. For too long, the pursuit of sustainability in business has often felt like an addendum, a 'nice-to-have' checkbox to tick, rather than a core, purpose-driven element of corporate strategy. The divide between sustainability and core business strategy has left many companies with a fragmented approach that fails to harness the full potential of sustainable practices. In this extensive exploration, we delve into the imperative of uniting sustainability and core business strategies, showing how this fusion can lead to enhanced profitability, a clearer sense of purpose, and a stronger, more resilient bottom line. The Legacy of Separation Historically, companies have maintained a sharp separation between their sustainability and core business strategies. Sustainability initiatives have typically been confined to mitigating downside risks, often revolving around standard recycling programs and the production of glossy Corporate Social Responsibility (CSR) reports. While these efforts are indeed commendable, they often lack a genuine alignment with a company's core purpose and competencies. Meanwhile, within the confines of corporate walls, the core business strategy focuses on making pivotal decisions that drive revenue, encompassing considerations on markets, products, and pricing. This fragmentation has persisted within organisations for far too long, with these two fundamental aspects of a company's identity existing as separate entities. This disconnect has consequences not just for the company's bottom line but also for the broader stakeholders. The traditional approach of isolation has hindered the synergistic development of sustainability and core business strategies, leaving a notable gap that undermines the overall performance of the business. The Battle of Silos One recurring challenge that this disconnection perpetuates is the existence of isolated silos within the organisation, with sustainability and strategy teams frequently competing for the attention of the CEO. The outcome of this competition is an uneven allocation of resources, creating a tug-of-war between those advocating for sustainable practices and those pursuing core business objectives. This misalignment can lead to inefficient resource utilisation and missed opportunities for growth and innovation. The Paradigm Shift However, the tides are changing. Forward-thinking companies have realised that sustainability is not just about mitigating risks and ticking off CSR checkboxes. It's a transformative journey that, when integrated into the core business strategy, becomes a driving force for positive change. In this new paradigm, sustainability is no longer relegated to the periphery; instead, it is at the heart of the company's purpose and vision. The integration of sustainability into the core strategy is a holistic approach that recognises sustainable practices as a way to increase revenue, reduce volatility, and access new capital. The Value of Alignment A company that fully comprehends the value of aligning long-term financial objectives with relevant sustainable practices will experience significantly enhanced compound results. The realization that sustainable behaviours aren't just 'nice-to-haves' but are essential components of a successful business model brings a profound transformation in thinking. To determine which sustainable behaviours are relevant, companies must assess what matters most to their core business. This could involve strategies to reduce energy consumption, embrace the circular economy, or launch more responsible products. Whatever the approach, these behaviours need to be explicitly identified, costed, and fully integrated within the business to unlock their full potential. Our Expertise in Action This is where our expertise comes into play. We specialise in helping organisations bridge the gap between sustainability and core business strategy. We work with you to identify, cost, and fully integrate sustainable practices that are tailored to your unique core business. By harmonising these elements, we empower your company to evolve into a more sustainable and profitable entity, capable of facing the challenges and opportunities of the modern business landscape. Unlocking the Potential By embracing sustainability as a core part of your strategy, you unlock a world of potential. Sustainability ceases to be a separate entity but becomes an integral part of the overarching plan, intertwining with your core business strategy to create a stronger, more resilient, and ultimately more profitable company. Incorporating sustainable practices into your core strategy isn't about incurring costs; it's about seising opportunities. These opportunities are the keys to unlocking new revenue streams, reducing exposure to volatility, and attracting fresh capital. Sustainability, when embraced holistically, transforms from an afterthought into a powerful force for long-term financial growth. Finding Relevance The key to successfully integrating sustainability with your core business strategy is to determine what is materially relevant to your organisation. The materiality assessment is a vital step, as it helps you identify the most significant environmental, social, and governance (ESG) issues that are pertinent to your business and stakeholders. For example, if your organisation is a heavy consumer of energy, reducing energy consumption and transitioning to renewable sources can be a highly relevant and impactful sustainable behaviour. If your customers increasingly demand sustainable products, launching eco-friendly alternatives can be a significant step. The circular economy is another avenue to explore, particularly if your industry relies heavily on resource-intensive processes. Embracing circular principles can not only reduce waste and environmental impact but also create new revenue streams. Ultimately, the key sustainable behaviours that you choose to adopt should align with your core business goals and the expectations of your stakeholders. Once identified, these behaviours must be costed and owned within the business, ensuring that they receive the necessary resources and attention to drive sustainable transformation. Previous Next Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

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Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED

Profitability Financial Ratios Financial ratios are essential tools used in business operations to evaluate a company's financial health and performance. These ratios simplify the analysis of financial statements, making it easier for managers, investors, and analysts to understand and assess various aspects of a company's operations. Understanding the Gross Margin Ratio: Measuring Production Cost Efficiency Unlock Triple Bottom Line Growth Discover strategies to enhance profitability, cultivate a greener and more sustainable business model, and elevate overall well-being. GET STARTED